I design digital experiences across apps and the web — from early problem framing and user research to detailed UI and production-ready delivery. I focus on making complex journeys clearer and more inclusive, using research, evidence, and thoughtful craft to support real people in real contexts.
Hands-on experiment-led design: identified funnel friction, shipped A/B-tested variants, and delivered statistically significant CTR gains at a critical decision point.
System-wide storefront redesign improving structure, performance, and search visibility through design.
Hands-on accessibility lead: removed critical barriers, improved compliance, and enabled the team to build more inclusively.
Designed and directed high-visibility hero experiences, balancing visual craft, hierarchy, and data-informed decisions to guide attention at critical moments.
Led the launch of two new sub-products under tight time and budget limits, coaching designers through prioritisation and trade-offs while establishing a reusable launch framework.
Small, self-initiated experiments to explore craft, interaction, and ideas outside brand constraints.
A finance app concept focused on clarity and speed, showing your main account balance alongside live currency exchange rates. Designed to support fast decisions while keeping spending visibility through categorised transactions.
A fully WCAG-compliant form component exploring how accessibility can be treated as a design constraint from the start — balancing clarity, usability, and visual craft without compromise.