šŸ™ƒ About me

Carolina

UK: ā€œkah-roh-LEE-nuhā€; BR: /ka.ɾoĖˆli.nɐ/ [ka.ɾoĖˆli.nɐĢž]

With 14+ years of hands-on design experience, I help teams navigate complexity and make confident product decisions. I craft intuitive, human-centred experiences while building the systems, practices, and design cultures that enable teams to work smarter and deliver impact.

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Carolina portrait

Quick Facts

Product Strategy

I combine user insight, data-informed decisions, and business understanding to shape products that users value and teams can deliver with impact.

Design Craft

I design intuitive, human-centered experiences that turn complex problems into simple, delightful solutionsā€”while staying hands-on from concept to execution.

Design Leadership

I guide teams with clarity, trust, and structure, fostering collaboration, growth, and confidenceā€”helping designers and teams reach their full potential.

How I work

My process is pragmatic rather than prescriptive ā€” I adapt my approach to the team, product, and level of ambiguity.

  1. Understand

    Map the problem: user needs, business goals, constraints, and opportunities.

  2. Explore

    Collaborate with the team to generate directions, prototype early, and test assumptions quickly.

  3. Define

    Converge insights into clear flows, behaviours, and design principles that guide the solution.

  4. Craft

    Design detailed, scalable interfaces and systems while working closely with engineering.

  5. Validate and Evolve

    Measure impact, learn from users and data, and refine iteratively with the team.

Whether leading a team, mentoring designers, or designing myself, I focus on clarity, collaboration, and outcomes.

Principles I care about

Clarity over noise. Empathy without guesswork. Accessibility as a baseline. Systems that scale. Evidence over assumptions.
Creating environments where people feel confident, empowered, and supported to do their best work.

Impact snapshot

What I bring to teams:

Hands-on and lead designer across web and app experiences Shape journeys, structures, and scalable design systems Mentor and guide designers to grow in skill and confidence Collaborate effectively across product, engineering, and stakeholders Balance research, data, and expertise to drive decisions