SEO & Performance
Storefront Redesign
Led a system-wide redesign to remove SEO debt, improve speed, and boost organic traffic — with measurable gains in indexation, Lighthouse scores, and conversion.
Lead Product Designer · 14+ years · Web & App
👋 I’m Carolina
Hands-on design leader with strong craft
I design experiences across apps and the web, and shape the systems and teams that bring them to life. By combining user insight, data-informed decisions, thoughtful craft, and inclusive practices, I help teams navigate complexity and build with confidence.
Design Work
Data-Driven Design
Funnel Progression Optimisation
Hands-on experiment-led design: identified funnel friction, shipped A/B-tested variants, and delivered statistically significant CTR gains at a critical decision point.
Accessibility & UX
Accessibility Audit
Hands-on accessibility lead: removed critical barriers, improved compliance, and enabled the team to build more inclusively.
UI Craft & Direction
High-Impact Hero Design
Designed and directed high-visibility hero experiences, balancing visual craft, hierarchy, and data-informed decisions to guide attention at critical moments.
Design Leadership
Launching Under Constraints
Led the launch of two new sub-products under tight time and budget limits, coaching designers through prioritisation and trade-offs while establishing a reusable launch framework.
Personal Work
Small, self-initiated experiments to explore craft, interaction, and ideas outside brand constraints.
Focus & Interaction
Calm Pomodoro
A deliberately minimal Pomodoro timer designed to reduce visual noise and mental effort. An experiment in calm interaction, subtle motion, and building ideas directly in JavaScript.
Accessibility & UI
Accessible, by design
A fully WCAG-compliant form component exploring how accessibility can be treated as a design constraint from the start — balancing clarity, usability, and visual craft without compromise.